
Don’t Make These Five Mistakes with Your Facebook Ads
Thanks to Facebook’s ever-changing algorithm, advertising on the platform has become the surest way to get your brand’s content seen and consumed. But, when crafting the perfect Facebook ad, it’s important that you execute each campaign to perfection to get the most bang for your buck. Try to avoid these five mistakes when creating your Facebook ad: 1. Don’t use the wrong ad format: If you're new to Facebook ads, you might be unaware about the different formats. Make sure you

Here’s How to Actually Get People to Read Your Blog
If blogging isn’t already part of your digital marketing strategy, it should be. Blogging for your brand is an excellent way to increase your search rankings, tap into new audiences, create loyal customers and fans, and to stand out in a crowd of competitors. Blogging shows that your brand is the authority in your industry. But, just because you’ve started a blog doesn’t necessarily mean it will be seen … let alone read. Here are 3 ways to make sure your content actually gets