What’s Influencer Marketing?
There are lots of buzzwords in the digital space these days. Phrases like lead generation, social media listening and influencer marketing get tossed around in nearly every conversation about internet marketing. Just as trends come and go, influencer marketing is the new “it” trend in the digital space. So what is it exactly? We’ve all seen it – a celebrity endorses a new drink, athletes recommending their brands -- influencer marketing works in the same way, but finds social
Measuring the ROI of Social Media Marketing
When it comes to measuring the success, and the return on investment (ROI), of your social media marketing efforts there are several factors you need to look at. Before any marketing strategy is set in place, it’s important to identify what are your company’s goals. Typically, social media objectives are as follows: To generate awareness To generate leads and increase sales To increase sign-ups, downloads and registrations To build personal relationships with customers and ge
