How to Increase Engagement with Your Online Audience
Marketing online can be tough. If you’ve been promoting your brand on social media, you’ve probably built up a following. But, is that following helping your business? That really comes down to engagement – something that can improve your brand by 300%! While clicks and page views are important data for analyzing which channels are providing the most traffic, you should also be tracking engagement if you want to see more quality fan interaction with your brand online. Here ar
Where Social Media is Headed in 2018
New year, new goals, new algorithms! It seems like social media is changing everyday – so what does this mean for marketing your brand online? See what marketers are predicting for social media marketing in 2018 below: 1. More brands head to YouTube: If you’ve tried advertising your business on Facebook, you know how expensive it can get. A lot of top marketers are using YouTube to generate warm leads with How-To video content. Videos that help solve users’ problems or answer
