Facebook Update: Business Pages Now Allowed to Join Groups
Can we just say, FINALLY! Facebook released a small, yet important, update over the weekend – testing a function that would allow Facebook business pages to join groups, comment and interact within these groups as their business page. "We've heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with
Using Custom Audiences on Facebook
Facebook has become a major player in the world of digital ads – and it’s no surprise! The social media giant has 1.47 billion daily active users and offers some if the best ad targeting available. Facebook's Custom Audiences use defined groups of people who already have a relationship with your business – this includes past customers, people who visit your website and people who have installed your app. If you’ve installed a Facebook Pixel into your website or app, you can c
