How to Step Up Your Facebook Ads Game: 3 Ways to Generate Success
Social media marketing has become a major player when it comes to advertising business.
Thanks to Facebook’s impressive user database, you can pinpoint the exact demographic you’re looking for when you advertise with the platform.
Not only is Facebook more cost-effective than other means of advertising, social media is an excellent way to interact with your customers on a more personal level.
Here are a few ways to make the most out of your Facebook ads:
1. Narrow Your Market:
Let’s say you’re advertising a construction business. It doesn’t make sense to market your ad to “everyone.” Instead, you can target people who are interested in things like home improvement, home repair, real estate and property.
Aside from narrowing down your customers’ interests, know your demographic. Whether it’s predominately male or female, teens or adults, worldwide or local, the more specific your ad is, the better.
Who are your customers?
What do your customers care about?
How do customers see your business?
2. Give Incentive:
Another way to capture your target audience’s attention, is to give some strategic goals. For example, if you're advertising a service like cleaning or pet grooming, a great way to stand out from the pack is to offer a deal specific to Facebook.
By luring in potential customers with a discount, you can incentives them to upgrade their services later.
For example: Promote an ad that offers 30% off your first cleaning or get a complementary service with your first pet grooming.
3. Monitor Your Ad:
Once you've published your ad, don't sit back and relax just yet.
It’s important to check your promotion and make any adjustments you see fit.
Check out the “ads report area” to see how well your campaign is doing. You want to look at your click-through rates (CTR) and the cost per click (CPC).
You’re spending money on this, so it’s important to keep track of what you’re getting from the ad and tweak accordingly.
The key to a strong Facebook ad is targeting. You want to attract like-minded people who'll potentially be interested in what your business has to offer them.
You need to be patient, though. Facebook, like any other social media site, is all aboutbuilding relationships. But with time -- and the right marketing efforts -- you’ll be able to convert your Facebook fans into paying customers.