5 Benefits of Digital Marketing: Which Tools To Use
You’ve finally taken that leap of faith and started your own company (congrats!) – so, what’s the next step? Getting your brand online.
Having a website is the very first step in legitimizing your business in the digital world. But, it takes more than just having a website, people need to be able to find it.
Unfortunately, once you’ve launched your website it doesn’t just ‘poof’ and appear at the top of search engines, like Google’s, ranks.
That’s where digital marketing comes into play.
While traditional forms of marketing still hold industry value, marketing online can measure your ROI (return on investment) instantaneously and is much more affordable.
Here are five benefits of marketing your business online:
1. Website traffic and visibility:
Thanks to website analytic software, you can see who is clicking on your website and how they got there in real time. Perhaps you’ve found that more people view your website from mobile devices, well then you should most-definitely have a mobile friendly website.
You can also measure how much traffic you’re getting from organic search or from your social media channels. If that number’s low, then you know it’s time to invest in some SEO research to increase your search reach or social media marketing efforts.
2. Content creation and content mapping:
Once you’ve developed your website, it’s important to start creating content that’s appropriate for your audience’s needs. First, you’ll need to identify what your customer wants.
To start, blog posts are a great way to build brand awareness. Not only will these blogs boost your organic traffic – when used with the right SEO and keyword strategies – they’ll tap into new audiences. From there, you can incorporate more visual elements like infographics and short informative videos.
After you’ve built a consumer database, you can incorporate customer testimonials and case studies on your site to increase brand legitimacy and authority. Content is a key component of turning a new lead into a sale.
3. Social media marketing:
Another way to boost you search engine ranks is by creating social media profiles for your company. The great thing about social media is that it’s free! Once you’ve set up social media pages for your business, you can start connecting with industry influencers and tapping into new audiences. Sharing your original content on these platforms will not only increase brand awareness but bring new (potential) leads to your site.
4. PPC marketing:
Unlike in-house social media and content marketing, pay-per-click advertising (PPC) is not free – but you can set your own budget! PPC allows you to run ads with Google or other search engines and how much you're charged is solely dependent on how many people clicked on the ad.
Unlike advertising in newspapers, magazines, billboards or with mailers, with PPC you can see in real time how many people are clicking on the ad and how much those clicks are costing you. PPC is also great for increasing brand recognition, because when people search for your keywords your business will be one of the top results.
5. Landing pages:
So you have a website, now it’s time to develop a few key landing pages to increase your leads. A solid landing page will be concise and clear, and prompt you visitors to take just one action. Think of these pages as a customized pitch – whether it’s to sell merchandise, eBooks or newsletters – your goal is to get new people to either purchase your products or “subscribe” to the page.
Landing pages are a great place to learn more about your demographic. Once they sign up, you’ll have their information and can analyze this data.
While there are many different ways you can market your new business, you should take advantage of all the great marketing assets that the internet has to offer. Every brand and business needs a strong internet presence to thrive -- and digitally marketing your company is the best way to get started.