You Need These Five Things to Build a Successful Online Identity
Every business should be investing in their digital footprint.
Google is the first place most people check when they want to learn something new about a person, a place or an event.
Whether you’re a local or global company, it’s vital that your brand has a strong online identity.
Here are five steps to building your brand online:
1. Identify your brand’s audience and target them on social media:
Once you’ve determined what your audience looks like, you can tailor your marketing efforts to appeal to their needs. Whether it’s new homeowners, single moms, college students or community locals, it’s important to know what your average consumer looks like, to fine-tune your social media strategy.
2. Have a clear and defined mission statement available on your website, and a unique brand logo:
Your mission statement defines who you are and what you do. Your mission statement should convey what it is that your business does and why they’re passionate about their products and/or services. From there, your business’ logo, tagline and voice should echo that same mission statement.
Like your mission statement, your brand’s logo and tagline are just as (if not more) important. Not only will it be your strongest visual asset, it will be how people recognize your company and what you stand for.
3. Know what your competitors are doing online:
Researching those in your industry is key to building your brand online. You don’t want to copy what others are doing, but it’s important to see how their online marketing efforts compare to yours. Aside from what content they’re sharing or producing, see what people are saying about them. From there, you can tweak your social strategy, learning from your competitors’ strengths and weaknesses.
4. Find your brand’s voice and online personality:
Whether your brand’s voice is professional, friendly, promotional or informative, be consistent. It's also important that the content your sharing with your audience is consistent. If behind-the-scenes photos create high engagement with your fans, make sure you’re sharing one photo at least once a week. If you’ve been personally communicating with your online audience, don’t go radio silent for days on end.
5. Market your brand constantly:
Arguably, the most important aspect of building brand awareness online (or anywhere else, for that matter) is marketing your company consistently. The worst thing you can do is build brand awareness online and then disappear. It will decrease your business legitimacy and show fans and followers that your brand lacks reliability.
As a business owner, you should always be looking into new ways to build brand awareness. With so much competition in the world, it’s crucial to find different ways to help your business stand out. Branding your business online is a great way to increase legitimacy and communicate with your customers on a more personal level. And, with time, this communication will create greater customer loyalty and trust.