This Is the Number One Ranking Factor on Google …
Want to rank higher on Google? It all depends on one thing.
According to new data by SEMrush, the number one ranking factor on Google is “website visits.”
So, what does this mean? Well, if your website if visited often, you’re more likely to rank higher in Google’s search results.
As we know, there are a ton of factors that play into Google search rankings. Keywords, meta descriptions and photo alt text, are among the top factors that can help increase your website’s visibility on the internet.
However, none of that matters as much as the popularity of your website.
And according to new research, the second highest ranking factor on Google depends on how much time people spend on your website.
Now the next question: How do you increase website visits and the length of time users spend on your site? A blog!
Here is where content marketing comes into play – users will visit your site more often if there is new and interesting content.
Not only is a blog another way to promote your skills, services and products, it’s a great opportunity to connect with your fans, followers and customers on a more personal level.
For example, if you’re in the beauty industry, blogging about beauty tips and tricks are an excellent way to give back to your customers and show that you’re the authority of your industry.
Over time, content marketing has shown to increase website rankings and grow user engagement. The greater brand awareness and visibility your business has on the internet, the greater chance you have to grow your audience and generate new leads.
From the headline to the content, make sure you’re getting the most out of your blog -- and the best way to do this is to provide a service to your audience.
Whether it’s explaining a certain technique, providing a solution to a problem, comparing products or answering questions – you want the user to take something away from your blog, to make sure they come back.