Marketing Trends to Watch for 2019
The world of digital marketing is constantly evolving.
To compete with big business in the online arena, you need to be checking trends and tweaking your digital strategy regularly.
See 5 digital marketing trends to watch in 2019:
People want useful content, not ads: There’s been a growing trend in the world of marketing – people don’t want to be sold to, which means the traditional forms of advertising are dying. Instead, marketers have been – and will continue to – shifting their focus from traditional advertising to content marketing, influencer marketing, referral programs and other marketing forums to create and deliver ads and promote their brands in more meaningful and useful ways.
Marketers need to be creative: As advertising methods will continue to change and evolve, marketers more than ever need to be thinking outside the box. For example, combining your marketing efforts digitally and in print is a great way to tap into new audiences.
You’ve got to understand what your customer wants: In 2019, it will be even more important to create honest and open communication channels with your customers. In addition to updating and increasing how you engage with your online audience, it’s important to know how they are searching for your products and services. Some researchers are predicting that by 2020, 50% of all searches will be done by voice command!
Be authentic: Long gone are the days where you can generalize your ads and content. People want to see the humans behind the brands they know and love. They want to see authenticity and transparency.
Knocking down barriers: Companies large and small will need to create marketing strategies that blend multiple people or departments. Brands that will see the most marketing success will be with teams that work as one cohesive unit.
Need help with your social media or digital marketing strategy? Contact Socialite Network and we’ll find the perfect strategy for your brand (and your budget!).